Starting a D2C Brand in 2026: 9 Mistakes to Avoid
Most D2C brands that die in year one don’t die because of a bad product. They die because of decisions made before the first order ships. I’ve spent 10 years in Indian D2C: first growth marketer at Bombay Shaving Company, growth at Misters, and building my own brands from zero. One of them, Candyland, was…