Live results

Real dashboards. Real accounts. No cherry-picked stats.

Every screenshot below is pulled directly from a live client account. Campaign names blurred to protect confidentiality — the numbers are untouched.

10 years · Ex-Bombay Shaving Co.
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No pitch deck. No pressure. Real answer in 48 hrs.
Case study 01 — Skincare · Started at ₹8.2L/month

Skincare brand — 3-month scale, ROAS improving alongside revenue.

From ₹8.2L to ₹17.47L a month in 3 months — with ROAS climbing from 2.5X to 3.8X over the same period. Growth here came mostly from efficiency, not just more traffic: sessions barely moved while revenue more than doubled.

₹8.2L Before ₹17.47L After
Monthly revenue growth
2.1X
₹8.2L → ₹17.47L
ROAS
2.5X → 3.8X
improved as spend scaled
Orders growth
1.3X
400 → 510
Shopify — Month 1
Undercover Labs client results — Shopify — Month 1
12.9KSessions
₹8.2LGross sales
400Orders
Shopify — Month 3
Undercover Labs client results — Shopify — Month 3
14.7KSessions
₹17.47LGross sales
510Orders
Case study 02 — Fashion & Apparel · Started at ₹5.4L/month

Clothing brand — August (full month) vs. September (first 20 days)

Same account. In August, the ad account was running dozens of overlapping test campaigns. In September, we consolidated down to 2 active campaigns — and the daily run-rate on both revenue and orders more than doubled, while ROAS held steady and even improved slightly.

₹17.4K Before ₹39.0K After
Daily revenue run-rate
2.2X
₹17.4K/day → ₹39.0K/day
Daily orders run-rate
2.1X
5.5/day → 11.6/day
Meta ROAS
1.72 → 1.81
held steady, slightly up
Shopify — August 1–31, 2026 (full month)
Undercover Labs client results — Shopify — August 1–31, 2026 (full month)
14.5KSessions
₹5.4LGross sales
169Orders
Shopify — September 1–21, 2026 (20 days)
Undercover Labs client results — Shopify — September 1–21, 2026 (20 days)
14.3KSessions
₹8.2LGross sales
244Orders
Meta Ads — August 2026 (fragmented, 1.72 ROAS)
Undercover Labs client results — Meta Ads — August 2026 (fragmented, 1.72 ROAS)
Meta Ads — September 2026 (consolidated to 2 campaigns, 1.81 ROAS)
Undercover Labs client results — Meta Ads — September 2026 (consolidated to 2 campaigns, 1.81 ROAS)
Campaign names blurred to protect client confidentiality.
Case study 03 — Fashion & Apparel · Started at ₹10.5L/month

Men's apparel brand — July vs. September 2026

Three months of rigorous creative testing to find real winners. Meta ROAS was still soft in July — by September, the account's blended ROAS had climbed to over 8X, with sales and orders growing far faster than traffic.

₹10.55L Before ₹34.42L After
Meta ROAS
3.27 → 8.28
same account, 3 months of creative testing
Gross sales growth
+111% → +358%
₹10.55L → ₹34.42L
Orders growth
+94% → +384%
375 → 1,269 orders
Shopify — July 2026
Undercover Labs client results — Shopify — July 2026
50KSessions (+87%)
₹10.55LGross sales (+111%)
375Orders (+94%)
Shopify — September 2026
Undercover Labs client results — Shopify — September 2026
53KSessions (+46%)
₹34.42LGross sales (+358%)
1,269Orders (+384%)
Meta Ads — July 2026 (blended ROAS 3.27)
Undercover Labs client results — Meta Ads — July 2026 (blended ROAS 3.27)
Meta Ads — September 2026 (blended ROAS 8.28)
Undercover Labs client results — Meta Ads — September 2026 (blended ROAS 8.28)
Campaign names blurred to protect client confidentiality.
Case study 04 — Fashion & Apparel · Started at ₹64L/month

Plus-size women's clothing brand — 6-month scaling story, February vs. July 2026

Not a quick win — a sustained 6-month build. Traffic, orders, and revenue all roughly doubled, and the funnel got more efficient at the same time: add-to-cart rate improved alongside the scale, not despite it.

₹64L Before ₹1.3Cr After
Sessions growth
2.2X
1.2L → 2.6L
Gross sales growth
2X
₹64L → ₹1.3Cr
Orders growth
2.5X
1,981 → 4,860
Shopify — February 1–27, 2026
Undercover Labs client results — Shopify — February 1–27, 2026
1.2LSessions
₹64LGross sales
1,981Orders
Shopify — July 2026
Undercover Labs client results — Shopify — July 2026
2.6LSessions
₹1.3CrGross sales
4,860Orders
Funnel — February 2026 (8.33% add-to-cart)
Undercover Labs client results — Funnel — February 2026 (8.33% add-to-cart)
Funnel — July 2026 (9.36% add-to-cart)
Undercover Labs client results — Funnel — July 2026 (9.36% add-to-cart)
Quick commerce, not just D2C

We scale quick commerce too.

Same operator approach, applied to Blinkit, Zepto, and Instamart — this is a live Q-comm dashboard, not a mockup.

Platform: Zepto Timeframe: 6 months Growth: ~1.7X
₹70L/month
→
₹1.22Cr/month
Sales overview — April to August 2026
Undercover Labs client results — Sales overview — April to August 2026
Another brand's data was visible in this multi-brand view and has been blurred to protect their confidentiality.
Ads-driven growth on Zepto, at scale
4.05 ROAS
₹27.4L monthly spend
₹1.1Cr attributed revenue
Sponsored Products — August 2026
Undercover Labs client results — Sponsored Products — August 2026
Not a one-off spike — this is sustained ROAS at real monthly spend, not a small test budget.
Behind the scenes

A live Meta Ads dashboard

Real spend, real ROAS, real purchases — pulled straight from an active ad account. Campaign names blurred to protect client confidentiality.

₹9.45LTotal spend (1 month)
1,670Purchases
3.86XAverage ROAS
Live Meta Ads dashboard, campaign names blurred
Screenshot from an active client account, August 2026. Not a mockup.
Taking on 2 more brands this quarter — after that, waitlist.

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